ServicesWhat we do
Good work starts with figuring out what the problem actually needs.
Some clients come to us with a clear brief. Others know something needs to change but aren’t sure whether the answer is a new strategy, a stronger brand, a better product or simply more experienced hands around the work.
Aligaloo works across marketing strategy, brand, content, digital experience, product development and growth. We can lead an initiative from strategy through execution, strengthen an internal team or step into a specific capability gap. We start by understanding the business and build the engagement from there.
01Practice
Marketing Strategy & Leadership
Sometimes the challenge isn't a lack of ideas. It's knowing which ones deserve attention and turning them into a plan the business can actually execute.
We work with founders, executives and marketing teams on positioning, marketing strategy, go-to-market planning, growth opportunities and the decisions that connect marketing activity to broader business goals.
When a team needs ongoing senior support, we can also step in as a fractional marketing leader or strategic advisor.
Typical work includes
- Marketing strategy
- Fractional CMO support
- Go-to-market strategy
- Positioning
- Audience & customer strategy
- Competitive analysis
- Marketing planning
- Team & capability assessment
- Strategic advisory
02Practice
Brand, Messaging & Content
A brand gets harder to grow when people inside the company describe it five different ways.
We help companies clarify what they stand for, how they talk about what they do and how that story carries across the places customers encounter them. That can mean sharpening an existing brand, developing messaging for something new or building the content strategy and systems that make the brand useful day to day.
Our work spans brand strategy, positioning, messaging, content strategy, campaign concepts, editorial planning, social media and digital communications, with enough structure to keep teams consistent without making everything sound the same.
Typical work includes
- Brand strategy
- Positioning & messaging
- Content strategy
- Website content
- Thought leadership
- Editorial strategy
- Social media strategy
- Campaign development
- Digital communications
03Practice
Digital Experience & Product Development
A good idea still has to work once someone gets their hands on it.
We partner with teams to shape and build websites, digital experiences and products from early concept through launch. That can start with defining the opportunity and customer experience, or with an existing product that needs a clearer strategy, stronger UX or a better path forward.
Because product, brand and marketing decisions affect one another, we look beyond the interface itself. What are we building? Who is it for? Why will they care? How does it support the business? What needs to happen to get it into the world?
From there, we can bring together the strategy, UX, design, content and development expertise needed to make it real.
Typical work includes
- Product strategy
- Digital product development
- UX strategy & research
- Customer journeys
- Information architecture
- Prototyping
- Website strategy
- Website design & development
- Digital experience design
- Product launch support
04Practice
Growth & Digital Marketing
More activity isn't necessarily more growth.
We focus on the channels and opportunities that make sense for the business, the audience and what you're trying to accomplish. That may mean developing a go-to-market or campaign strategy, improving how paid and organic channels work together, finding opportunities in search, building a stronger lead-generation path or taking a closer look at what the data is actually telling you.
We can develop the strategy, manage execution and measurement, or work with your existing team and partners to improve what's already in motion.
Typical work includes
- Growth marketing
- Digital marketing strategy
- Paid media
- Paid social
- SEM & search strategy
- SEO
- Email & lifecycle marketing
- Lead generation
- Campaign management
- Channel strategy
- Measurement & optimization
05Engagements
How engagements work.
There isn’t one Aligaloo package because there isn’t one kind of problem.
Some engagements begin with a focused strategy project and end with a clear plan for an internal team. Others move from strategy into design, development, launch and ongoing growth. We also work on a fractional or retainer basis when a company needs experienced marketing or product support over time.
In every case, we stay close to the people already doing the work and bring in additional expertise where it will make a difference.
Not sure which of those you need?
You don't have to diagnose the problem before you call us.
Tell us what's happening in the business, what you're trying to accomplish and where things feel stuck. Figuring out what the work actually needs is part of the work.